Make technology a business conversation

Let’s face it – technology modernisation, AI initiatives and digital innovation aren’t just about technical mastery.

If you want funding, support, and sustained investment, you’ve got to make technology a business conversation.

Business leaders don’t invest in technology; they invest in outcomes. If you can’t show clear business value, you’ll struggle to secure alignment, get buy-in, and drive meaningful impact.

Here are five key things to consider:

1. Start by aligning your tech solutions with the business strategy. Identify the key objectives—whether it’s revenue growth, cost efficiency, improved customer experience, or gaining a competitive edge. Then, ensure your tech investments are directly tied to these goals. When tech supports business priorities, it shifts from being a cost centre to a strategic enabler.

2. Next, build strong business cases for investment. Show the money. Quantify the expected benefits—whether that’s revenue impact, cost savings, reduced risk, or operational efficiencies. Use financial metrics to back up your case. Bring stakeholders in early to validate assumptions and secure buy-in. A solid business case isn’t about technical ambition; it’s about clear, measurable value.

3. Don’t stop there—implement feedback loops to measure and demonstrate that value. Define KPIs tied directly to business goals. Create mechanisms to track progress and provide real-time visibility into the impact. Regularly review with stakeholders, using data to optimise and adjust initiatives as needed. If you aren’t tracking results, you aren’t driving value.

4. Adopt value-driven funding and governance models. Move away from static budgets and embrace outcome-based funding. Allocate resources dynamically based on performance and impact, not just project completion. Build governance frameworks that prioritise value realisation over just ticking off deliverables.

5. And finally, embed business value accountability across your teams. Ensure ownership is crystal clear—tech and business leaders must share responsibility for delivering value. Collaboration between IT and business units isn’t optional; it’s essential. Make value realisation a part of your operating model.

When you make technology a business conversation, you set up your initiatives to secure funding, drive sustained impact, and gain that all-important competitive edge.

It’s not just about tech; it’s about making sure it has a business impact and everyone clearly understands it.

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